Marketing
The marketing team at Hooroo manage an integrated mix of
performance SEM, email, social and ATL campaigns that constantly
evolves with opportunity. Large subscription databases within
individual brands facilitates a considerable reach for campaign
initiatives across an engaged and segmented audience.
The team are responsible for all related areas of analytics
and strategy on campaigns and own relationships with external
brand stakeholders. Working closely with commercial, operations
and technology, the marketing team also ensure communication of
product offerings is consistent and displayed to full
potential.
Commercial
Hooroo’s commercial team account manage all aspects of the
relationship with hotel suppliers and individual hotels. This
ranges from onboarding new hotels or hotel chains, engaging
suppliers in new sales or campaign initiatives, reporting on
analytics and working with suppliers to improve performance and
realise opportunities.
Commercial management work with individual external brand
stakeholders to manage intercompany relationships and provide
strategic direction for growth and stability.
Technology
In true ‘start-up' form, Hooroo’s platform has been built by
an in-house team that chose open source technology renown for
quality and productive use. This proprietary software is now
multiple ruby applications stacked on AWS with continuous
deployment in place to facilitate full agile development.
Hooroo’s development team, product managers and user
experience designers use continuous integration to achieve best
practise in rapid delivery and iterative improvement.
The applications now provide a range of consumer websites,
hotel supply via wholesale providers and individual hotels,
metasearch, and integration with group partners to deliver
loyalty, sales and marketing features.
Hooroo’s technology team nurtures an environment of fresh
ideas, collaboration, fun and improvement through its supportive
and carefully guarded culture.
Customer Service
The Operations Team provides a wide range of support to all
aspects of Hooroo. The team provides booking support to
customers, hotel support, and liaise with multiple third party
operators via a live network from 7:00am-10:00pm (AEST) daily. A
second level escalations team is also available from
9:00am-5:30pm (AEST) Monday-Friday.
The team handles all customer and supplier queries, trade and
marketing requests, quality assurance, insights and reporting,
airline package coordination, process mapping, policy
development, fraud analysis, chargeback mitigation, and risk
assessment.
The Support Team work across all business streams, including
Finance, Development, Product, Marketing, Quality, Legal and
commercial to ensure the customer experience and service delivery
network remains robust and customer orientated.
