The marketing team at Hooroo manage an integrated mix of performance SEM, email, social and ATL campaigns that constantly evolves with opportunity. Large subscription databases within individual brands facilitates a considerable reach for campaign initiatives across an engaged and segmented audience.
The team are responsible for all related areas of analytics and strategy on campaigns and own relationships with external brand stakeholders. Working closely with commercial, operations and technology, the marketing team also ensure communication of product offerings is consistent and displayed to full potential.
Hooroo’s commercial team account manage all aspects of the relationship with hotel suppliers and individual hotels. This ranges from onboarding new hotels or hotel chains, engaging suppliers in new sales or campaign initiatives, reporting on analytics and working with suppliers to improve performance and realise opportunities.
Commercial management work with individual external brand stakeholders to manage intercompany relationships and provide strategic direction for growth and stability.
In true ‘start-up' form, Hooroo’s platform has been built by an in-house team that chose open source technology renown for quality and productive use. This proprietary software is now multiple ruby applications stacked on AWS with continuous deployment in place to facilitate full agile development.
Hooroo’s development team, product managers and user experience designers use continuous integration to achieve best practise in rapid delivery and iterative improvement.
The applications now provide a range of consumer websites, hotel supply via wholesale providers and individual hotels, metasearch, and integration with group partners to deliver loyalty, sales and marketing features.
Hooroo’s technology team nurtures an environment of fresh ideas, collaboration, fun and improvement through its supportive and carefully guarded culture.
The Operations Team provides a wide range of support to all aspects of Hooroo. The team provides booking support to customers, hotel support, and liaise with multiple third party operators via a live network from 7:00am-10:00pm (AEST) daily. A second level escalations team is also available from 9:00am-5:30pm (AEST) Monday-Friday.
The team handles all customer and supplier queries, trade and marketing requests, quality assurance, insights and reporting, airline package coordination, process mapping, policy development, fraud analysis, chargeback mitigation, and risk assessment.
The Support Team work across all business streams, including Finance, Development, Product, Marketing, Quality, Legal and commercial to ensure the customer experience and service delivery network remains robust and customer orientated.